Pay Per Click Management in Florida
Searching for Google AdWords pay-per-click campaign management?
Although we are primarily an organic SEO and custom WordPress development firm, we also offer PPC campaign management services.
While organic search engine optimization offers a much higher return on investment than paid online advertising, PPC (Google AdWords in particular) is a fantastic tool for supplementing organic SEO campaigns.
We actively use AdWords to market our own business. And if the SEO experts are using PPC advertising, maybe you should too!
We offer FREE pay-per click management services to our SEO clients (more below).
Eileen Taggart Re/Max Fine Properties
PPC AGENCIES WORK FOR GOOGLE
Many businesses unknowingly overspend on AdWords management, and at Boost Rank, we see it all the time. When we review PPC campaigns for new and prospective clients, we often find that their budgets are being drained by poor targeting—whether it’s the wrong geographic areas, mismatched devices, or missed opportunities with ad extensions.
The biggest hit to ROI usually comes from bidding on the wrong keywords and misusing keyword match types within the PPC system. Unfortunately, many marketing firms benefit from this overspending because they charge a percentage of ad spend instead of a transparent fixed fee.
At Boost Rank, we take a smarter approach. Rather than pushing clients to inflate their ad budgets, we focus on precision—maximizing returns by targeting the right keywords, locations, and audiences. Our structure gives you cost control and clarity, and we often combine PPC management with long-term organic SEO strategies for even stronger results.
MOST PPC COMPANIES JUST SET IT AND FORGET IT.
Many pay-per-click agencies purposely create complex campaign solely for the purpose of increase billings. PPC campaigns should be highly targeted – but they only need to be customized to the extent that they NEED to be customized.
Many creative agencies outsource their PPC services to other search engine marketing. This is insane. If you elect to use a 3rd party to management you PPC campaigns, make sure your service provider is fulfilling these services in-house, and not outsourcing to another sub-contractor.
Director at Alamo Center
Google Ads is a fantastic way to reach new customers immediately online. The online problem with Google Ads is that it’s a relatively expensive digital marketing tactic when compared to organic SEO, which allows you to cast a much wider net to a much bigger audience.
Below, you can see a screen shot to the Google Ads home page. This is for Google Ads, not Google Local Services (which you can read more about below).
WE ALSO ENCOUNRAGE GOOGLE LOCAL SERVICES ADS FOR SOME BUSINESSES
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Once the design and development phases are complete, we start loading new content on your website.
This is typically done a private staging or test website url so that you can see the website during this work-in-progress stage.
In most cases, our team is helping you write or re-write content on your website based on the SEO keyword research and competitor analysis. This includes creating new videos on your behalf, writing or re-writing website content and blog posts, and adding new images and photographs.
The best place to look for waste in your Google Ads account is in the “Search Terms” section. In this section, you can see the exact terms you are appearing for, that actual terms that are getting searched and clicked, and what you are paying for various terms.
It’s important to note if you are getting junk clicks on terms that clearly have no value to your company, as well as the number of “high intent” vs “low intent” keywords.
For example, a phrase like “what is PPC” is much lower to convert on a click for us than something like “best PPC company Florida” – which is clearly being search by a person in the purchase process.
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After we evaluate your history with Google Ads (if any), then we’ll determine the best PPC strategy for your company.
In most cases, we would recommend a traditional pay-per-click campaign either to supplement you current SEO goals, or to get some initial lead generation traction for new SEO campaigns.
Google offers PPC campaigns, but also pay-per-impression campaigns using banner ads and video as well. These forms of advertising are low cost, high visibility and big bang-for-buck.
We encourage our clients to use the Google Ads platform as a powerful ingredient for a high ROI digital marketing recipe.
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Our professional team for PPC can help you create and manage a highly effective pay-per-click advertising campaign.
We will create the ad copy, including site links, offers and landing pages.
We’ll also help you create graphic banner ad campaigns as well as dynamic display and remarketing ads.
We also have a team of in-house videographers. When we create videos for your content marketing campaign, we’ll also help you create video ads and bumber ads for your YouTube ads (which are also managed from withing your Google Ads Account.
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The great thing about pay-per-click advertising is that it gets better over time.
The more data your account accumulate, the more we can use it to optimize your account for more gains.
Furthermore, the data we get from Google Ads is excellent ammo for SEO. From your PPC dashboard, we can see the search terms and phrases that get the most traction in terms of impressions and clicks.
And with Google Ads tracking installed on your website, we can find out exactly which keywords are converting into phone call and web form leads.
This not only helps us target your ad spends better, but we can also use the info to optimize your website for even better SEO!
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Pay-Per-Click advertising services in Florida or anywhere else in the United States requires weekly attention.
PPC is a competitive bidding platform, meaning that advertisers are constantly monitoring and adjusting their campaign to maximize conversions and ROI.
We will make sure that your Google Ads Campaign remains optimized, effective and within your budget.
This platform is continually evolving with new features and rules being added or changed every month. This arena is difficult to keep up with for agencies and nearly impossible for small business. We can help you turn the tables on Google Ads and help use this platform to win and grow your business to its true potential!
Most digital agencies in Florida charge on a percentage of your overall ad spend, and typically in the range of 20% to 30% of your budget. For example, if your PPC budget is $4,000 per month, a typical Florida PPC agency will charge an additional $1,000 per month to manage your Google Ads PPC account.
At Boost Rank, we do not charge extra for Google Ads management and include this service in our all of SEO growth marketing plans.
While Google denies there is a direct relationship with Google Ads and organic search engine rankings, most experienced SEO companies in Florida know how to use PPC in a way that will indirectly help your search engine rankings.
For example, the Google Ads platform provide incredible keyword and , traffic data that can be used to further optimize organic SEO campaigns. Furthermore, targeted user traffic, dwell time and secondary social signals generated by Google Ads campaigns have been proven to positively affect organic rankings.
Google Ads is Google’s pay-per-click and pay-per-impression platform where companies can advertise in Google Search results, Google Maps results, YouTube, Google Partner site and Google’s 3rd party ad network.
Google Local Services ads enable local companies to advertise on a pay-per-lead platform.
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YOUR COMPANY’S PATH TO EXPLOSIVE
GROWTH IS JUST ONE CLICK AWAY.
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