From 50 clicks a month to 100 a day in fourteen months

How Boost Rank Pro rebuilt United State Solutions from a generic national home-improvement page into South Florida’s most visible HVAC contractor — 3.44M search impressions, 14.5K clicks, and a service-area architecture that turns local searches into booked jobs.

3.44M

Search impressions

14.5K

Organic clicks

25K

New users

Cities targeted

United State Solutions

unitedstatesolutions.com · Licensed HVAC, impact windows & energy-efficiency contractor — Hollywood, FL

Mar 2025 — Jul 2026

Full website revamp, local SEO architecture, service-area build-out and conversion engineering

50–60 Clicks / Month

Generic national positioning, no local targeting, no service pages, negligible search presence

A national page selling to nobody in particular.

United State Solutions is a licensed South Florida HVAC contractor. But the website was marketing to “homeowners across America” — a generic energy-assessment pitch with no city, no service pages, and nothing for Google to attach to a local searcher in Miami or Fort Lauderdale.

14.5K

Total clicks

3.44M

Total impressions

0.4%

Average CTR

17.3

Average position

Rebuild the site as a South Florida HVAC contractor — service by service, city by city — then engineer the local search visibility and conversion paths that turn “ac repair near me” into a booked appointment. The measure of success was booked jobs, not traffic.

Mar 2025

Engagement start

50–60

Clicks / month at start

14 months

Reporting window

City pages at start

What we inherited

50–60 clicks per month

Effectively no commercial search presence for a contractor in one of the country’s busiest HVAC markets.

No local signals

No city pages, no service-area targeting, no geographic relevance anywhere on the site.

No service architecture

AC, heating, ducts, roofing, impact windows and insulation all collapsed into vague “programs”.

Generic national copy

Positioned against the whole United States rather than the market it actually serves.

Rebuilt as the contractor South Florida searches for.

The new site states exactly who it serves and what it does in the first line — the single biggest ranking and conversion change we made. Everything below it is built to capture a homeowner who already has a broken air conditioner and is choosing who to call.

Website Development Services for Local Business

“South Florida’s Trusted HVAC Contractor” replaces generic national copy — with Miami, Hollywood and Fort Lauderdale repair CTAs placed directly in the hero.

Local search is won service by service, city by city.

A homeowner does not search for “home improvement programs”. They search for “ac repair Hollywood FL” at 2pm in August with a dead compressor. Winning that market means owning a grid — every service crossed with every city — instead of chasing one head term.

Six core services mapped across ten South Florida cities, each combination given a page with genuine local relevance rather than a swapped city name.

Ten cities, six services, one coherent footprint.

The single largest structural change was telling Google precisely where this contractor works. The rebuilt site declares its South Florida footprint explicitly and links every city into the services delivered there.

Miami · Miramar · Hollywood · Fort Lauderdale · Pembroke Pines · Deerfield Beach · Delray Beach · Kendall · North Miami · Weston — each surfaced as a navigable, linkable entity rather than a line of text buried in a footer.

AC services · heating · duct services · roofing · impact windows · attic insulation — six revenue lines, each with its own page and its own search demand, instead of one undifferentiated offer.

Built to convert on the very first visit.

Emergency home services do not get a second visit. A homeowner with a failed air conditioner will call whoever makes it easiest, first. Every template was engineered around that behaviour.

Conversion path

What it captures

Hero Estimate Form

Above the fold on entry — name, phone, service, address and zip, so the lead arrives qualified and dispatchable

Header Phone Number

1-800-447-3169 persistent across the site, plus a floating call button for the urgent mobile visitor

City Repair CTAs

Miami, Hollywood and Fort Lauderdale buttons in the hero, routing local intent straight to the right page

Fourteen months of compounding visibility.

The Search Console record covers the full engagement. Clicks and impressions climb together from a near-flat baseline, dip through the South Florida winter when cooling demand falls, then surge to the highest levels on record entering the 2026 season.

Impressions

1.72M total

Clicks

10.2K total

25,000 new users on the property.

Search Console measures visibility; Analytics measures what reaches the business. Across 1 August 2025 – 30 June 2026 the rebuilt site brought 25K new users onto a property configured around a lead-generation objective.

25K

New users

2.2K

Returning users

149

New users · 30 Jun

100%

Web platform

Organic search carries the business.

The acquisition breakdown shows how little of this depends on paid media — organic search leads by a wide margin, and paid social contributes barely one percent of new users.

Channel

New users

Read

Organic Search

15K

The dominant channel — roughly 59% of all new users

Direct

7.6K

Brand recall and repeat callers — downstream of search visibility

Organic Social

2.4K

Unpaid social reach supporting local brand presence

Paid Social

347

Roughly 1.4% of new users

Qualified local leads, not vanity traffic.

The value of this programme is not the impression count. It is that a licensed South Florida contractor now appears in front of homeowners at the exact moment their system fails — and captures them with a form, a phone number and enough credibility to be trusted.

Emergency repair searches carry the highest commercial intent in home services. Someone typing “ac repair” in July in South Florida is not comparison shopping — they are buying today. Ranking for those terms produces fundamentally better leads than any interruption channel.

With roughly 88% of new users arriving through organic and direct, cost per lead falls every month the asset keeps ranking.

Fourteen months, one market.

Clicks and impressions climb together from a near-flat baseline, dip through the South Florida winter when cooling demand falls, then surge to the highest levels on record entering the 2026 season.

Mar 25

Engagement start

50–60 clicks a month, no city pages.

Aug 25

Rebuild live

Service × city architecture published.

Winter

Seasonal dip

Cooling demand falls; the curve holds its floor.

Jul 26

Season peak

Highest levels on record — ~100 clicks a day.

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Generic in March. South Florida's answer by July.

United State Solutions did not win by spending more. It won by finally telling Google — and homeowners — exactly what it does and exactly where it does it. A rebuilt site, a service × city architecture, and conversion paths engineered for urgency turned 50 clicks a month into 100 a day.

Organic Search

3.44M impressions and 14.5K clicks across the full engagement window.

Local Footprint

Ten South Florida cities and six service lines, each a navigable, linkable entity.

Conversion

Hero estimate form, persistent phone number and city CTAs built for first-visit urgency.

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